Hockey Canada and Livestrong: Pushing the boundaries of corporate social responsibility?

Tessa Bonhomme. Photo from Facebook.

Recently Hockey Canada announced that the national women’s team would play their first game of the 2013 World Championships wearing Livestrong inspired jerseys.  That’s right, goodbye red and white (for one game) and hello black and yellow.  This decision comes from an attempt by Livestrong, Lance Armstrong’s cancer charity, to distance itself from the whole Armstrong debacle and Hockey Canada’s desire to demonstrate that their players are “great role models”.  Nike is also the sponsor for Hockey Canada and Nike has committed to Livestrong for the next two years, even without Armstrong.  Hockey Canada explains that it is important for us to look beyond one man and to the millions afflicted by cancer, such as:

Canadian forward Jayna Hefford’s father Larry [who] died in 2007 of the disease.

Captain Hayley Wickenheiser’s sister Jane [who] is a cancer survivor.

Defenceman Tessa Bonhomme, who is sponsored by Nike, [and] is a poster girl for the Livestrong jersey campaign.  Her grandmother Sylvia is a breast cancer survivor.

When I first saw the new jersey I, like many, was confused.  Are we team Livestrong or team Canada?  What does Livestrong have to do with a competition between countries? Herein lies the tangled web of nationalism, corporatism, and ‘social responsibility’.  Nationalism and sport have a strong marriage, as do sport and corporations, and sport and philanthropy; therefore, perhaps it was inevitable that nationalism and philanthropy would soon be joined by the bonds of sport.

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“A N*gger in Net”: A proud product of Canadian immigration and Canadian integration?

Malcolm Subban. Photo from the Toronto Sun.

Like peanut butter and jam, with Malcolm Subban in net for Team Canada during the World Junior Tournament also came the racist tweets and comments.  It is becoming old news: black hockey player = racist taunts.  If you would like to see what was tweeted check out this article by Rachel DeCoste, ‘A N*gger in Net’: Racism at the World Juniors, or this one by Neate Sager, World junior championship: Racial tinge to social media slams of Canada goalie Malcolm Subban.  Like I said, it’s nothing new when social media enthusiasts capitalize on the rarity of a watching a person of colour play hockey to write about bananas, cages, and monkeys, but what I noticed this time is how writers and commenters are so quick to defend Canada’s multicultural identity.  Granted, not all of the tweets are from Canadians but regardless of where they come from we as noble Canadians often uncritically stand up and say “Whoa! Racism is not cool and that is not what the maple leaf stands for.”  I think it’s time to face that fact that maybe it is what we are about, at least a little.

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A Violation of Human Rights? Girls getting too much ice time in Newfoundland

Photo from newstimes.com

Photo from newstimes.com

CBC News has reported that a volunteer minor hockey coach in Newfoundland (Stephenville to be exact) has filed a complaint with the Newfoundland and Labrador Human Rights Commission.  His complaint? That the girls in the area receive an unfair advantage because some of them are able to play in two leagues, the co-ed league and the girls league. First, girls in Newfoundland getting to play more hockey than boys is not a human rights violation.  Rape, murder, war – these are human rights violations.  Discrimination would count as a human rights violation but for Brent Watkins, the Bantam A coach who filed the complaint, the issue is “if we allow more ice time for a female player then they have more advantages than a male player with skill development.”  Welcome to the wonderful world of sports Brent!

In Stephenville, girls who are talented enough to play in the coed (or mixed) league are also allowed to play in the girls league.  Thus Watkins believes that those few girls who play in both leagues receive an unfair advantage of extra ice time, which makes the boys disadvantaged for coed tryouts.  Watkins argues

Sometimes people say we don’t want [girls] there. I picked those [girls]. I want the most skilled players on my team.

That’s not the dispute, the fact that they’re female.  What is the dispute is how people get their skills.

Let’s have a look at a couple of the human rights that may pertain to this “case”.  Article 2 states

Everyone is entitled to all the rights and freedoms set forth in this Declaration, without distinction of any kind, such as race, colour, sex, language, religion, political or other opinion, national or social origin, property, birth or other status.  Furthermore, no distinction shall be made on the basis of the political, jurisdictional or international status of the country or territory to which a person belongs, whether it be independent, trust, non-self-governing or under any other limitation of sovereignty.

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You can have hockey or gay rights but not both (under the Harper Government)

Please note this article is cross-posted on The Rabbit Hole.

Stephen Harper. Photo from the Huffington Post.

While doing research on hockey and Canadian masculinity I read an article by Jay Scherer and Lisa McDermott, from the University of Alberta, titled “Playing promotional politics: Mythologizing hockey and manufacturing “ordinary” Canadians.”  In the article the authors argue that Canada’s conservative government has used our beloved sport of hockey to redefine Canadian citizenship and identity in order to achieve a particular brand of Canadianness.  They outline how the Conservative Party (CP) conjured up a strategy that

has endeavoured to soften Harper’s image as an uncharasmatic, right-win ideologue, making the [Prime Minister] more palatable to middle- and working-class Canadian voters.  While Harper has actively pursued an association with a range of popular sporting practices (e.g. curling, the Canadian Football League, the 2010 Vancouver Winter Olympic Games, etc.), hockey remains the key element in a promotional arsenal that has habitually marketed him as a passionate hockey fan, an avid and dedicated hockey historian, and an “ordinary” Canadian hockey dad, thereby obscuring his ideological leanings and the effects of the CP’s neoliberal agenda of Canadians. (p.111)

The notion of using sport to bolster nationalism is anything but new.  However, what I do take exception with is how the CP chose to substitute the legacy of Canada’s progressive gay rights movement with trivial hockey facts.

Perhaps the CP’s most conspicuous (and long-lasting) attempt to pin down and promote what it means to be an “ordinary” Canadian has transpired through its placement of the Liberal’s Citizenship and Immigration study guide used by immigrants in their preparations for taking their citizenship exams….”The land, the environment and healthcare, mainstays of Canada’s self-image through the past two decades, are largely ignored” (A1).  In assessing the new guide and the re-envisioned “Canadian” projected through it, the Canadian historian Margaret Conrad remarked “[i]t’s kind of a throwback to the 1950′s.  It’s a tough, manly country with military and sport heroes that are all men….Conrad’s observations point to not only the CP’s masculinized representation of Canada, but also to its continued strategic deployment of hockey as an apparatus through which to promote the party’s brand, its leader, and its policies, as well as a medium through which it attempts to forge dominant understandings of “ordinary” Canadian identity.

Such efforts clearly continue to be played out on the cultural terrain of values.  For example, in contrast to the new citizenship guide’s numerous references to hockey (13 in total), Jason Kenney, the Minister of Citizenship, Immigration and Multiculturalism ordered the removal of all references to gay rights in Canada from an earlier iteration of it, including its decriminalization in 1969, the legalization of same-sex marriage in 2005. (p.123)

I’m not sure how many Canadians were aware of this 2010 development, but probably not too many considering the CP government seems to prefer a clandestine form of governance.  Upon a cursory Google search of “Kenney removes LGBT from Canada immigration guide” a whopping two articles appear, one from the CBC and one from the Globe and Mail.  When challenged on his, or the CP’s, decision to remove Canada’s LGBT history from the immigration guide Kenney responded by saying that it had been overlooked and that “We can’t mention every legal decision, every policy of the government of Canada.”  Canadian gay-rights group Egale Canada met with Kenney to discuss the issue and were told that it would be updated in the next edition.  It’s now the end of 2012 and there are only 2 brief mentions of the word gay, but there is hockey to be learned!   Read more of this post

Playing the White Way: Whiteness and hockey

Nazem Kadri. Photo from OnIslam.net.

Don Cherry has stated outright that “Racism is not in the NHL. Of all the sports in the world, it’s the one that doesn’t have racism.”  Whether true or false his statement is worthy of examination.  If it is true then we have to figure out what it is about hockey that naturally eliminates racism.  Is it the coldness? If that were true then all winter sports would look like the General Assembly at the United Nations.  Is it the condoned fighting? No, that doesn’t seem right.  If Cherry’s statement is false then it his this denial of racism that is in need of critique.  Frankly, I wish that it were the former because then not only would hockey be the greatest game on earth it would also be the key to peace and harmonious international relations. Sadly, I’m pretty sure it’s the latter.

In 2009, the Globe and Mail (one of Canada’s national newspapers) published a lengthy article on Nazem Kadri titled, Nazem Kadri: Canada’s new game face.  In it we glimpse the Canadian dream – immigrants who move to Canada and their son makes it to the NHL.

The extended Kadri family – typically 60 aunts, uncles and cousins at each game – is scattered around the John Labatt Centre.  Sam’s [Nazem's father] own, elderly parents – his mother easily spotted in a white hijab among clumps of hockey jerseys – are across the ice, two rows up.

They don’t speak much English – Sam’s father refers to the penalty box as habis, Arabic for jail – but having arrived almost empty-handed 40 years ago from Lebanon, where they’d never heard of hockey, they understand the feat their grandson has achieved.  They don’t miss a game.

…He has a fairy-tale story that hockey, more than ever, wants to tell.  Nazem Kadri is not the first Muslim to be drafted into the National Hockey League – perhaps his most prominent predecessor was Montreal’s Ramzi Abid, a left-winger who played several seasons before heading to Europe in 2007.  But none has faced such expectations of stardom.

And why does the NHL want so badly to tell his story? Because as the article says, Kadri “comes at a time when both minor and professional hockey are intent on drawing ethnic communities into the game.”  Surely, this desire stems from an economic standpoint because the more people who play hockey the more money hockey makes, but also in a time where globalization is the norm having a sport that is overwhelmingly white speaks loudly about who has been welcomed into the game and who has not.  Hockey needs a Venus or Serena Williams or a Tiger Woods.  Someone that the NHL can point to and say – what racism?  It needs an alibi.  If non-Whites can not only make it to the pros but dominate a league you can essentially throw the racism card away, right? Read more of this post

Fringe Players and the “absolute nonsense” of NHL Migration

Alexander Ovechkin. Photo from RT.com

Yahoo Sports recently released an article titled, NHL players on the move to Europe during lockout, touching briefly on the fact that with NHLers moving over to play in the KHL and other European leagues a debate has started about how many players are forced out of their day jobs.  Jaromir Jagr is quoted in the article stating, “That’s absolute nonsense. You can believe me that young players now have somebody to learn from. I doubt that I would have ever reached my hockey level if I hadn’t had players such as Paul Coffey and Mario Lemieux around me.  I learned from them everyday.” Well, okay. That’s one way to look at it Jaromir.

Fringe and two-way players have been discussed in relation to the lockout briefly by other HIS bloggers but I would like to venture further with the topic.  What Jagr says isn’t necessarily incorrect – I’m sure many players’ games improve because of the presence of “the world’s finest”.  But I believe the formerly-mulletted one has missed the point.  Now, anyone who knows me knows that math is far from my forte but I do understand that sports and teams are numbers games.  A team can only have so many players.  A bench can only fit so many butts. Payroll can only sign so many cheques. Therefore, simple math dictates that if Ovechkin, Malkin, Chara, Kovalchuk and friends join Dynamo, Lev Praha, and SKA St. Petersburg there are other who will not get the opportunity to suit up.  Sports, as much as we lament it sometimes, is a business.  The KHL and others are not in the habit of keeping players around to learn from Ovi so that when he leaves they can pick up where he left off.  Having Malkin on the ice now means more money through the gate now.  Who plays tomorrow is not necessarily on today’s to-do list.  Therefore, math has determined that some players will have to find some other way to pay the bills.

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“Our game”: What does it mean and who does it include?

Photo from the Society Pages.

It would seem that when the players take the summer off so too do the hockey bloggers.  Well, while everyone else has been glued to the Olympics I have been combing through hockey literature in preparation of grad school applications.  If you can’t watch hockey in the summer, reading about it is a close second. I have been going through Gruneau and Whitson’s book, Artificial Ice: Hockey, Commerce and Cultural Identity, and I would like to share some passages (specifically from Mary-Louise Adams’ chapter – The game of whose lives? Gender, race, and entitlement in Canada’s national game) that have made me reflect on the glorious game of hockey.  Thus, this post is less a commentary or an opinion and more of a sharing piece to give you something to think while pool-side, lying on the beach or heading to the rink (because summer doesn’t change the schedule for Canadians that much). Also, the surrounding Olympic fervour sets a nice background to think about our own national identity. *Apologies for not boxing the passages. WordPress has refused to cooperate so the passages are italicized.*

The men’s hockey victory in Salt Lake City made clear the place of hockey in popular versions of Canadian nationalism.  The victory also made clear the centrality of gender to national mythmaking.  Four days before the nation came to a standstill for the men’s final, members of the Canadian women’s hockey team had won their own gold medal match, also against the Americans.  Although the women’s victory was certainly seen to be sweet, it was celebrated in much the same way as victories in speed skating or skiing. It was not portrayed, as the men’s victory would be, as confirmation of the “hockeyness” of this country or as a boost to national morale. While the women’s win added to Canada’s gold medal tally, the men’s victory propped up the national psyche…

Simply put, so-called national sports afford men – in general, and certain men in particular – an opportunity to represent the nation in a way not open to women.  Sport helps to construct the different versions of citizenship available to men and women. Would national teams generate such frenzied patriotism if national teams had no men?  Could we ever imagine a game played primarily by women as this country’s (or any other’s) national game, as central to its national identity?…

Benedict Anderson says that nations are distinguished from one another by the stories they tell about themselves.  The homogenization of difference and other processes of exclusion are key to this national story-making and to the formation of national identities.  In the drive to construct a cohesive representation of the “imagined community,” not all stories are equal…

THOUGHT:  Let’s extend the “stories” outside of gender.  Who else is not represented by “Canada’s game”? Our aboriginal population, those with disabilities, persons of colour and anyone who isn’t 100% heterosexual is missing from “our game”.  So if it’s not my game like I have been told, whose game is it?  Can it be Canada’s game if it does not include everyone? Logically, not everyone can be included so do we base our “story” on nostalgia? Myth? Majority? Or maybe it’s just the ideal?

And while national stories do change over time, their taken-for-grantedness can make them appear very solid.  As Philip Corrigan writes, “In confirming our sense of what and how we are, [the taken for granted] allows us to forget how we might be different.”…

Anyone who has spent any time around rinks in this country could offer a range of similar examples of gendered practices around hockey.  In a discursive context in which hockey is already given pride of place, where the hockey that really counts is undeniably men’s hockey, everyday rink practices reinforce and represent a sense of male entitlement – even among young boys who are among the primary users of these facilities. Will more women getting out on the ice change this? I don’t think so, not until women’s hockey actually counts, until women can make claims not just on the material aspects of the game but on all its symbolic attachments too…

I thought this was a brilliant statement.  Since a large portion of the scholarship and activism for female participation in sport revolves around numbers, rules, and physiological differences, Adams touches on something that counts for so much more – cultural relevance. Women (among many others) have no part in Canada’s hockey mythology.  I’ve gotten used to not having a change room at the rink. I’ve gotten used to not getting the puck when playing co-ed.  But when you think of it apart from gender equality/equity you realize how large the divide really is. Numbers are easy to fix.  Adding change rooms are easy. Altering a national psyche to include people that were meant to be discriminated against – where do we begin?

I digress, and Adams moves on to write about the significance of shinny in our national identity:

Most discussion of sport and national identity tend to focus on issues related to national teams, Olympic medals, international competition. I certainly can’t say whether this is the case in other countries, but in Canada, “Our Game” means more than this. Not only is it supposed to make us smugly proud of our place – our superiority – in the world, it is supposed to run through our veins.  Hockey is, we are often told, part of who “we” are.  Shinny is supposed to be the source of that connection…

Shawna Richer writes:

On Mother Nature’s rinks, teams of four men were posed to play out the most Canadian of reveries…Arguably the most inherent part of our national landscape, pond hockey is the opportunity to play the game at its purest, most creative form.  Shinny is where the professionals began, where children have the best fun, where grown men feel like boys…This is Canada in a box, right here.

Nostalgia is a powerful means of keeping us from imagining how Canada might be different; it is part of the process of marginalizing women and people of colour, of limiting the stories we can tell about ourselves…it is a process invested with “timelessness, historylessness, and, by extension, racelessness…Shinny fits well into attempts to articulate an overarching, enduring Canadian culture that persists in the face of immigration and changing social relations of race, ethnicity, gender, and sexuality.

Do we really allow Canada to be put in a box as Richer writes? For a country as large and as diverse as our is, how can Canada be represented by one (and any) game of pond hockey?  If our image of shinny suddenly changes to include men and women of all ages, races, and abilities would that be Canada in a box? I might argue that BECAUSE our country is as large and diverse as it is, we force hockey to be the one thing that ties us together.  Surely, the only other common denominator for the majority of us is that we are immigrants, and that’s not nearly as fun to talk about over a beer.

Defending the Blue Line: Hockey and militarism as social responsibility?

During the pre-game interview with Zach Parise before Game 6 of the Stanley Cup Finals, Parise mentioned that he is involved with an organization called Defending the Blue Line (DTBL).  The interview showed Parise hanging out with military men and their families while shooting some stuff.  This peaked my interest so I decided to look into DTBL further.

The mission of DTBL is

ensuring that children of military members are afforded every opportunity to participate in the game of hockey.  We accomplish this by providing free equipment for military kids, hockey camps, special events, and financial assistance for registration fees and other costs associated with hockey.

DTBL was created in 2009 by a group of Minnesota soldiers (the hockey state!).  It appears that Parise’s allegiance to the organization probably has something to do with the fact that his father is on the Board of Directors.  Other players who support DTBL include: Cal Clutterbuck, George Parros, Matt Henricks, Ryan Kesler and Sean Avery.  NHL teams listed as partners include: the Anaheim Ducks, Buffalo Sabres, Pittsburgh Penguins, Toronto Maple Leafs and Washington Capitals.  You may also be interested to know that the Derek Boogaard Memorial is a MVP Level sponsor/donor.

Sport is like war without the killing (hopefully), this notion is nothing new.  We see it when the fighter jets fly over before the start of the Indy 500.  We see it when athletes wear camouflage jerseys.  We hear it when commentators talk about athletes being warriors in the trenches.  As Mark Norman has outlined in a previous post it is important to dissect the significance of the link between sport and militarism, and for our purposes, hockey and militarism.  Dr. Samantha King, a professor of Cultural Studies at Queen’s University, has written about the synergy between sport and war with the specific example of the National Football League in a post-9/11 world.  King (2008) writes:

as professional leagues such as the NFL incorporate Bush administration policy into their business strategy with the aim on enhancing brand identification and capital accumulation, it appears that a system is emerging in which sport culture has moved beyond its customary role as an ideological support to the corporate state.  Therefore, although relationships between sport and the state are not new, there is an intensified depth and mutuality to the sport-war nexus in the present moment – a shift that might be understood as a further indication of the miltarization of everyday life, and, simultaneously, of the “sportification” of political life – in the contemporary United States. (p.528) Read more of this post

Steve Bernier and the Policing of Masculinity

Photo from ESPN.

Last night, Steve Bernier hit Rob Scuderi from behind in the first period of Game 6 of the Stanley Cup Playoffs. Bernier received a five minute major and was ejected from the game for his hit.  Scuderi left the ice and returned at the start of the second period.  During the Kings five minute power play they scored three goals against Martin Brodeur. I think almost everyone could read the writing on the wall at that point.  Sure there was a lot of hockey left to be played but on the road against the frugal Kings, the Devils had a very tall task ahead of them.

While Bernier was probably in the locker room lamenting his actions “hockey fans” hopped on their computers and decided to channel their frustration through Wikipedia changing Bernier’s write-up.  Puck Daddy provides some of the examples as:

Steve Bernier (born March 31, 1985) is a Bitch ass.

On June 11th, 2012, Steve Bernier became the first NHL player to get his name on the Stanley Cup as the loser in the Stanley Cup Finals.  Bernier is a douche who pees sitting down and cost the Devils a chance at winning the Stanley Cup.

Steve Bernier (born March 31, 1985) is a flaming homosexual that is the sole reason why the Devils lost the Stanley Cup in 2012.  He is notorious for liking Mandingo up his a$$.

Sorry to tell you clever blokes that Bernier did not cost you the Cup. He cost you 3 goals, but he didn’t lose the first 3 games that put the Devils in the hole.  Regardless, pointing fingers is not the topic of discussion.  The issue at hand is how Bernier’s stupid, yes I will say stupid, hit becomes not about his poor decision-making as a player but about his masculinity.  I think there is plenty of room for insults directed at Bernier for being an idiot but neither his intelligence nor his dedication to the team are questioned.

Every single comment feminizes Bernier: bitch, douche, pees sitting down, flaming homosexual (P.S. how could Bernier be homosexual if gays don’t exist in the NHL?). Bernier had his man-card confiscated from him last night, which I find ironic because it was for a pretty stereotypically male action – physically intimidating and potentially injuring someone.  Isn’t that what all men are taught? Be physical. Be tough.  Be aggressive.  Bernier did all of those things.  He did it at the wrong time and under the wrong circumstances but he was behaving in a manner consistent with the connotation of MAN, was he not? I could see if he shied away from a fight or took a dive. These are actions that have already been labelled as unmanly, but since when has being overly aggressive been equated with women or being gay? Or are we just saying that stupidity is equated with women and gay men?

It saddens me to see comments like these. For one, they are hurtful to all women and homosexuals; but mostly, it is hurtful to other men.  What this example should say to all men is that your masculinity has the ability to be questioned and challenged at any time for any reason.  There is no rhyme or reason needed.  These types of comments just make the already tiny box you inhabit so much smaller.  We constantly talk about the women’s movement taking steps backwards, but during game 6 men, as a collective, took a step in the wrong direction.  As the list of what it means to be a woman continues to grow, the list of what it means to be a man shrinks.  Consequently, your odds of being on the outside are increasing.  Are you okay with this?

“While the Men Watch” gave me a headache

Photo from Dan – Manifest Photography

I figured as a hockey blogger who agreed with all of the naysayers when the announcement about While the Men Watch came out that I owed it to the ladies to at least watch some of their show to give them the benefit of the doubt.  Well, I did and I could only take one period.  I’m not sure how many of you watched the live stream of While the Mean Watch during Game 1 of the Stanley Cup Finals but it was one of the most painful experiences of my life.  It is one period of hockey that I will never get back and I think that I should be able to sue the CBC for those minutes of my life back.

Their stream was filmed in a studio at CBC headquarters with a traditionally feminine set that would make more sense for The View than for a sports commentary, alternative or otherwise.  The ladies, Jules Mancuso and Lena Sutherland, introduced Sunny their CBC producer and Jamie Ordolis, Senior Producer of CBC Live. The entire webcast centered around dialogue between these four, and of course tweets from the Twitterverse.  Right off the bat we had Sunny, the only man on the webcast, explaining to Mancuso and Sutherland basics of the game (e.g. the playoff record of the LA Kings).  Sunny was their go-to-guy for anything actually related to the game: players, stats, facts, and explanations.

After the anthem one of the women commented ”Martin Brodeur looks like he’s getting into a straddle position” in reference to his pre-game stretches.  Then they said that “Brodeur is looking like a rooster with the red and the chest puffed out. He is a good looking man, once you take off all of that transformer gear…he’s quite a dashing man. I’m partial to the older ones.”  Really CBC? This is what you call alternative commentary? I would call it mindless drivel, but wait it gets better, er, worse. Read more of this post