July 13, 2014 2 Comments
It was recently brought to my attention that Warrior is a horrible company. When I say “horrible” I don’t mean that their equipment is horrible. This is the same Warrior worn and used by Alex Burrows, Shane Doan, Ilya Kovalchuk, Henrik Zetterberg and Alexei Kovalev among others. I myself purchased a Warrior Covert DT1 a few months ago. I love the stick, but I no longer love Warrior. And, unless they change their sexist and misogynistic ways I will no longer be consuming any more Warrior products. I encourage you to do the same.
I have never shopped on Warrrior’s website and I don’t follow them on social media, so up until last Friday I had no idea what Warrior considers “marketing”. Someone on Twitter informed me that the following comment can be found on Warrior’s FAQ page:
Funny thing is that Warrior does serve “that” demographic, just not with women’s specific clothing or equipment. And if you search “women’s,” this is what comes up:
So, okay they don’t make women’s gear – they have made that abundantly clear. And no one is asking them to go out of their way to include women. But then why does Warrior go out of its way to make women (or men shopping for women) with the intent of purchasing its equipment feel like crap? I’m going to go out on a limb and speak on behalf of all women athletes and tell you right now, we already feel like outsiders so there is no need to rub it in. We know that there are very few women’s specific items on the shelves. We know that even if we find something in a men’s that we like it probably won’t come in an appropriate size for us. We know that hockey, lacrosse and soccer (the three sports that Warrior deals with) were not made for us. No need to put it in writing. Read more of this post