“Two Types of Fans”: Exploring the Relationship between the Edmonton Oilers and their Supporters

Source: Yahoo! Sports

Source: Yahoo! Sports

As the Oilers headed into their seventh straight off-season without a playoff appearance, the Edmonton Oilers announced the replacement of General Manager Steve Tambellini with former Oilers captain and coach, Craig MacTavish. At the press conference, John MacKinnon of the Edmonton Journal pointed out that the same management team that was in place before Tambellini’s dismissal was back in charge.

“How are fans going to be reassured that the group that left the mess that Tambellini couldn’t quite clean up is now going to be cleaned up by the guys who left the mess to begin with?”

Kevin Lowe, President of Hockey Operations for the Oilers, clearly irked by this question, responded with this:

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Roundtable: The NHL and NHLPA Partner with the You Can Play Project

Roundtables are an occasional feature on Hockey in Society. Roundtables will present brief commentaries from Hockey in Society contributors on pressing or timely issues within hockey and its culture, with the aim of presenting a diverse range of critical viewpoints on the topic under discussion.

On April 11, the NHL and NHL Player’s Association announced a joint partnership with the You Can Play Project, an anti-homophobia initiative started by NHL scout Patrick Burke. The partnership will aim to create a welcoming environment for hockey players of all sexual orientations and to provide educational resources to incoming and current players. From You Can Play’s press release:

The official partnership with You Can Play includes a significant commitment to education and training for teams, players, media and fans plus the production and broadcast of more public service announcements.  The NHL becomes the first major American professional sports league to officially partner with an LGBT advocacy group on this scale. . . .

You Can Play will conduct seminars at the NHL’s rookie symposium to educate young prospects on LGBT issues. In addition, You Can Play will make its resources and personnel available to each individual team as desired. The NHLPA and NHL also will work with You Can Play to integrate the project into their Behavioral Health Program, enabling players to confidentially seek counseling or simply ask questions regarding matters of sexual orientation.

Regular readers of Hockey in Society will know that issues of homophobia in or related to hockey cultures have been a prominent feature on this blog – from the notable recent changes to hockey’s traditionally homophobic culture, to Brian Burke’s strident and public anti-homophobia stance, to the Canadian Conservative government’s downplaying of Canada’s support of gay marriage in favour of publicizing famous hockey victories, to, of course, the emergence of the You Can Play project in 2012. Given this history of critical treatment of LGBTQ issues in hockey and the significance of the newly formed partnership, Hockey in Society is proud to present its second Roundtable on this topic. After the jump, you will find commentary from three Hockey in Society contributors: Courtney Szto, Matt Ventresca, and Alvin Ma. Hopefully these differing views shed valuable light on the issue of homophobia in hockey cultures and spark important debate and discussion on this subject and related issues.

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Hockey Canada and Livestrong: Pushing the boundaries of corporate social responsibility?

Tessa Bonhomme. Photo from Facebook.

Recently Hockey Canada announced that the national women’s team would play their first game of the 2013 World Championships wearing Livestrong inspired jerseys.  That’s right, goodbye red and white (for one game) and hello black and yellow.  This decision comes from an attempt by Livestrong, Lance Armstrong’s cancer charity, to distance itself from the whole Armstrong debacle and Hockey Canada’s desire to demonstrate that their players are “great role models”.  Nike is also the sponsor for Hockey Canada and Nike has committed to Livestrong for the next two years, even without Armstrong.  Hockey Canada explains that it is important for us to look beyond one man and to the millions afflicted by cancer, such as:

Canadian forward Jayna Hefford’s father Larry [who] died in 2007 of the disease.

Captain Hayley Wickenheiser’s sister Jane [who] is a cancer survivor.

Defenceman Tessa Bonhomme, who is sponsored by Nike, [and] is a poster girl for the Livestrong jersey campaign.  Her grandmother Sylvia is a breast cancer survivor.

When I first saw the new jersey I, like many, was confused.  Are we team Livestrong or team Canada?  What does Livestrong have to do with a competition between countries? Herein lies the tangled web of nationalism, corporatism, and ‘social responsibility’.  Nationalism and sport have a strong marriage, as do sport and corporations, and sport and philanthropy; therefore, perhaps it was inevitable that nationalism and philanthropy would soon be joined by the bonds of sport.

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It’s NHL Trade Deadline Day and the Media Spectacle is in Full Swing

It is the NHL’s trade deadline today, an event that not only sees players moved from city to city and team to team but that has also become a major television (and new media) spectacle on Canadian sports networks like TSN and Sportsnet. Hockey in Society writers have written about a number of relevant posts about this event and two of these are highlighted after the jump.

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Hockey Insiders and Social Media

Source: BBC

Source: BBC

Social media has naturally integrated into professional hockey. Not only can fans use social media tools to get access to information and to connect with other fans, but they can also play a role in the development of information surrounding the game. For example, fans can get up-to-the-minute injury reports for their favorite teams, but they can also provide their own review and analysis of games and share unique content with an online fan community. Social media has allowed fans to transition from simple consumers of content to more active producers and distributors of content.

The popularity of Twitter among professional hockey is evident based on the number of accounts held by fans, players and teams. Breaking news, trade rumors, and  game analysis is regularly shared on Twitter making it a critical tool for individuals and organizations to get engaged with the game of hockey. Broadcast networks in particular, have used Twitter to supplement their television and web content.

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Assessing the State of Hockey Analytics

Source: UBC

Source: UBC

Hockey analytics is an excellent example of fans getting immersed in the game and changing the way they consume professional sports. Along with watching games, and following the narratives that surround teams and players, fans can use various software applications to apply their own ideas and models to analyze the game.

Hockey analytics is also gaining prominence among professional hockey teams to make key decisions regarding player acquisitions and team strategies. The continued growth of the MIT Sloan Sports Analytics Conference, which is attended by teams and managers from various sports, as well as academics, indicates the growing importance of data analytics in the professional sports industry.

Questions have arisen recently about why some NHL teams are not conducting any hockey analytics, as well as why some teams refuse to get into too much detail about their current analytic methods (Friedman, 2013). Questions have also arisen as to why hockey analytics have not reached mainstream status on television broadcasts, such as Hockey Night in Canada (Dowbiggin, 2013).

To answer these questions, the activity of hockey analytics needs to be dissected by first understanding its relationship to information and knowledge development as well the environment is requires to flourish and reach its potential.

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“The Good Ol’ Hockey Game”: The Cultural Resonance of Stompin’ Tom Connors’ “The Hockey Song”

Canadian musician “Stompin’ Tom” Connors passed away two days ago, at aged 77. Connors is a legend in Canadian music, releasing 40 albums or compilations career and penning a number of Canadian country music hits. But it is one song that made Connors a household name across Canada and amongst hockey fans around the world: “The Hockey Song,” a 1973 track, is routinely played at hockey rinks throughout North America and has become, in many ways, hockey’s version of baseball’s iconic “Take Me Out to the Ball Game.”

“The Hockey Song” is a simple, straightforward ode to “the good ol’ hockey game,” with a catchy sing-along chorus that latches itself in your unconscious and doesn’t let go. It is simultaneously a charmingly hokey Canadiana folk song, with its twangy riffs and lyrical simplicity; and an anthemic, arena-sized rock song that is virtually guaranteed to get 15,000 hockey fans singing along together in a packed stadium. In this sense, it manages to symbolically bridge the paradox of hockey’s mythologized representation as a rural game emerging from the frozen Canadian landscape, evoking images of frozen ponds and ramshackle small town rinks, and its contemporary reality as a multibillion dollar, transglobal entertainment industry.

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Promoting Grassroots Participation while Building the Brand: To What Extent are NHL Teams Community Institutions?

Yesterday’s Globe and Mail ran an interesting article by James Mirtle about the Pittsburgh Penguins’ contributions to grassroots hockey in Western Pennsylvania. For the past four years, the Penguins, and in particular captain Sidney Crosby, have been extremely active in promoting hockey amongst Pittsburgh youth by providing free equipment and on-ice instruction. The initiative, while obviously having a major commercial motivation in terms of growing the Penguins’ business in the long-term, is an interesting example of how professional sport franchises can be more than simply entertainment spectacles and commercial enterprises, and actually invest socially in their local communities.

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A League Falls in the Wilderness

 The Detroit Hockey Association is done. Dissolved. How did I just hear about this?

In the Spring of 2012, I published a piece here on Jack Adams Arena in Detroit. I meant to follow it up, but it got lost in the shuffle—until recently, when into the comment section of that first piece someone dropped the troubling news that the Detroit Hockey Association is no more. The DHA ran the leagues and teams hosted at the arena, so while the ice remains, the organizational structure around it does not. It turns out the DHA dissolved before this hockey season began. The causes and consequences of that dissolution are still not clear. But all signs suggest this is bad news.

Those signs, however, are scant. There is hardly any information out there on the demise of the DHA. It looks like the commenter who tipped me off, who has a long history with the organization, had been the primary keeper of the DHA’s blog. After the dissolution, it seems the blog followed him and became his personal outlet, which he used to tell his side of the story with a mix of anger, frustration and ODDly placed CAPLOCKS. Meaning, the only news on this issue is from a few blog posts that often swerve into rants, the merits and accuracy of which are difficult to decipher. What we can decipher from his posts is that the DHA was officially dissolved by the Michigan Amateur Hockey Association for failing to complete elections. Why that occurred is not clear. Full disclosure: I remember the blogger as a coach at Jack Adams who was both devoted—he was still there ten years after I moved away—and not someone people always got along with. So his perspective needs a bit of salt to go with it, but he should also be acknowledged as the only person to make an effort to broadcast this story.

There was nothing in the Detroit News. Nothing in the Free Press. Both are sports-obsessed papers in a sports-obsessed city. They have all the time in the world to cover high school sports and to chase around seventeen year old running backs picking a college. Yet, no coverage at all on the fall of a unique and valuable, if small and troubled, youth sports organization.

In the internet age, if a small community-oriented youth league falls and no one hears, does it matter? Yes. The fact that the comment section of my previous piece has now generated more updates on this issue than the rest of the internet combined shows there is interest here. So yes, it matters, but it also matters how it fell, why no one cared enough to cover the fall, and what people are doing to make up for it. So over the next few weeks, we’ll gather some firsthand accounts on what went wrong, what’s happening now, and why it matters.

First, a follow up on my interview last spring with Will McCants.
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Review: “Hockey: A People’s History” (CBC TV series)

In 2006, the Canadian Broadcasting Corporation (CBC) aired a 10-part series entitled Hockey: A People’s History (HAPH). Adopting the approach used in its popular 2000 miniseries Canada: A People’s History, the CBC focused in this series on the experience of Canadians with the sport of hockey for over a century. Beginning with early ball and stick games played in various societies over human history, the documentary quickly moves on to introducing European ball and stick games played on ice and First Nations baggataway (the forerunner to what became institutionalized as the sport of lacrosse) as the predecessors to modern hockey. After this very brief homage to hockey-like folk games, the documentary discusses the early organization of ice hockey by amateur athlete in Montreal and proceeds from there to focus entirely on the development of hockey in Canada over a roughly 125 year period.

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