Then you come around again and say
“Baby, I miss you and I swear I’m gonna change, trust me.”
Remember how that lasted for a day?
I say, “I hate you,” we break up, you call me, “I love you.”
Oooh we called it off again last night
But oooh, this time I’m telling you, I’m telling you…
I hate to cut short the chart-topping Taylor Swift song or the “Official Song of the NHL Lockout” parody, but we are definitely, definitely getting back together. Or at least that’s what it seems like, judging from the piqued interests of those who had sworn off caring about professional hockey after the previous deep freezes in NHL collective bargaining negotiations. This post, by examining the Twitter buzz over the latest developments, in essence reinforces E. Martin Nolan’s post “The Fans Are Assumed.”
Of course, there’s no tool for social network comparison to the 2004/05 NHL season. It’s no surprise that with the advent of technological devices such as superphones and media platforms for user-generated tweets or status updates, media consumption has skyrocketed. Bruce Friend of Ipsos polling states (in 2010) that “more has changed in terms of media consumption behavior over the past two years than during the 30 years that preceded.” But when his article alludes to MySpace, you know the internet has changed even more. Whether or not we find them enriching, we stumble across more links to information than we have done so before.
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