“Two Types of Fans”: Exploring the Relationship between the Edmonton Oilers and their Supporters

Source: Yahoo! Sports

Source: Yahoo! Sports

As the Oilers headed into their seventh straight off-season without a playoff appearance, the Edmonton Oilers announced the replacement of General Manager Steve Tambellini with former Oilers captain and coach, Craig MacTavish. At the press conference, John MacKinnon of the Edmonton Journal pointed out that the same management team that was in place before Tambellini’s dismissal was back in charge.

“How are fans going to be reassured that the group that left the mess that Tambellini couldn’t quite clean up is now going to be cleaned up by the guys who left the mess to begin with?”

Kevin Lowe, President of Hockey Operations for the Oilers, clearly irked by this question, responded with this:

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Roundtable: The NHL and NHLPA Partner with the You Can Play Project

Roundtables are an occasional feature on Hockey in Society. Roundtables will present brief commentaries from Hockey in Society contributors on pressing or timely issues within hockey and its culture, with the aim of presenting a diverse range of critical viewpoints on the topic under discussion.

On April 11, the NHL and NHL Player’s Association announced a joint partnership with the You Can Play Project, an anti-homophobia initiative started by NHL scout Patrick Burke. The partnership will aim to create a welcoming environment for hockey players of all sexual orientations and to provide educational resources to incoming and current players. From You Can Play’s press release:

The official partnership with You Can Play includes a significant commitment to education and training for teams, players, media and fans plus the production and broadcast of more public service announcements.  The NHL becomes the first major American professional sports league to officially partner with an LGBT advocacy group on this scale. . . .

You Can Play will conduct seminars at the NHL’s rookie symposium to educate young prospects on LGBT issues. In addition, You Can Play will make its resources and personnel available to each individual team as desired. The NHLPA and NHL also will work with You Can Play to integrate the project into their Behavioral Health Program, enabling players to confidentially seek counseling or simply ask questions regarding matters of sexual orientation.

Regular readers of Hockey in Society will know that issues of homophobia in or related to hockey cultures have been a prominent feature on this blog – from the notable recent changes to hockey’s traditionally homophobic culture, to Brian Burke’s strident and public anti-homophobia stance, to the Canadian Conservative government’s downplaying of Canada’s support of gay marriage in favour of publicizing famous hockey victories, to, of course, the emergence of the You Can Play project in 2012. Given this history of critical treatment of LGBTQ issues in hockey and the significance of the newly formed partnership, Hockey in Society is proud to present its second Roundtable on this topic. After the jump, you will find commentary from three Hockey in Society contributors: Courtney Szto, Matt Ventresca, and Alvin Ma. Hopefully these differing views shed valuable light on the issue of homophobia in hockey cultures and spark important debate and discussion on this subject and related issues.

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It’s NHL Trade Deadline Day and the Media Spectacle is in Full Swing

It is the NHL’s trade deadline today, an event that not only sees players moved from city to city and team to team but that has also become a major television (and new media) spectacle on Canadian sports networks like TSN and Sportsnet. Hockey in Society writers have written about a number of relevant posts about this event and two of these are highlighted after the jump.

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Hockey Insiders and Social Media

Source: BBC

Source: BBC

Social media has naturally integrated into professional hockey. Not only can fans use social media tools to get access to information and to connect with other fans, but they can also play a role in the development of information surrounding the game. For example, fans can get up-to-the-minute injury reports for their favorite teams, but they can also provide their own review and analysis of games and share unique content with an online fan community. Social media has allowed fans to transition from simple consumers of content to more active producers and distributors of content.

The popularity of Twitter among professional hockey is evident based on the number of accounts held by fans, players and teams. Breaking news, trade rumors, and  game analysis is regularly shared on Twitter making it a critical tool for individuals and organizations to get engaged with the game of hockey. Broadcast networks in particular, have used Twitter to supplement their television and web content.

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Assessing the State of Hockey Analytics

Source: UBC

Source: UBC

Hockey analytics is an excellent example of fans getting immersed in the game and changing the way they consume professional sports. Along with watching games, and following the narratives that surround teams and players, fans can use various software applications to apply their own ideas and models to analyze the game.

Hockey analytics is also gaining prominence among professional hockey teams to make key decisions regarding player acquisitions and team strategies. The continued growth of the MIT Sloan Sports Analytics Conference, which is attended by teams and managers from various sports, as well as academics, indicates the growing importance of data analytics in the professional sports industry.

Questions have arisen recently about why some NHL teams are not conducting any hockey analytics, as well as why some teams refuse to get into too much detail about their current analytic methods (Friedman, 2013). Questions have also arisen as to why hockey analytics have not reached mainstream status on television broadcasts, such as Hockey Night in Canada (Dowbiggin, 2013).

To answer these questions, the activity of hockey analytics needs to be dissected by first understanding its relationship to information and knowledge development as well the environment is requires to flourish and reach its potential.

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“The Good Ol’ Hockey Game”: The Cultural Resonance of Stompin’ Tom Connors’ “The Hockey Song”

Canadian musician “Stompin’ Tom” Connors passed away two days ago, at aged 77. Connors is a legend in Canadian music, releasing 40 albums or compilations career and penning a number of Canadian country music hits. But it is one song that made Connors a household name across Canada and amongst hockey fans around the world: “The Hockey Song,” a 1973 track, is routinely played at hockey rinks throughout North America and has become, in many ways, hockey’s version of baseball’s iconic “Take Me Out to the Ball Game.”

“The Hockey Song” is a simple, straightforward ode to “the good ol’ hockey game,” with a catchy sing-along chorus that latches itself in your unconscious and doesn’t let go. It is simultaneously a charmingly hokey Canadiana folk song, with its twangy riffs and lyrical simplicity; and an anthemic, arena-sized rock song that is virtually guaranteed to get 15,000 hockey fans singing along together in a packed stadium. In this sense, it manages to symbolically bridge the paradox of hockey’s mythologized representation as a rural game emerging from the frozen Canadian landscape, evoking images of frozen ponds and ramshackle small town rinks, and its contemporary reality as a multibillion dollar, transglobal entertainment industry.

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Review: “Hockey: A People’s History” (CBC TV series)

In 2006, the Canadian Broadcasting Corporation (CBC) aired a 10-part series entitled Hockey: A People’s History (HAPH). Adopting the approach used in its popular 2000 miniseries Canada: A People’s History, the CBC focused in this series on the experience of Canadians with the sport of hockey for over a century. Beginning with early ball and stick games played in various societies over human history, the documentary quickly moves on to introducing European ball and stick games played on ice and First Nations baggataway (the forerunner to what became institutionalized as the sport of lacrosse) as the predecessors to modern hockey. After this very brief homage to hockey-like folk games, the documentary discusses the early organization of ice hockey by amateur athlete in Montreal and proceeds from there to focus entirely on the development of hockey in Canada over a roughly 125 year period.

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Fantasy Leagues as a Tool for Digital Literacy

Source: TechnologyTell.com

Source: TechnologyTell.com

The amount of information available to internet users is growing exponentially every day. In every form imaginable, including text, images, audio and video, among others, users are inundated with a plethora of data, information and knowledge at an alarming rate. The technology available allows for anyone with a basic computer to make significant contributions online, resulting in new content and growing connections to evolving online communities.

Along with the growing amount of creative content and knowledge available across the internet, there is, unfortunately, a growing amount of misinformation, which can travel quickly. The onus is on the individual navigating online to decipher the good information from the bad. Individuals must also be aware of what tools are available to find the information they need and also must be willing to apply “crap detection” methods (Rheingold, 2009) to avoid misinformation.

In parallel with the growing number of content, web technology and communication tools are evolving daily. New methods of communication and information sharing are introduced, building off of familiar tools, but encompassing new rules and norms for users to follow. The world has seen information move from newspapers and television to multi-media platforms such as social media applications and mobile devices. Once an individual is cognizant of the fact that there is a lot of bad information, they now have to learn how to use right tool for the right situation. This is part of the digital literacy people require to not only find and share information, but also to contribute their own knowledge and experiences. Educating new and existing web technology users will be critical as online activity is becoming increasingly important for the economy, civic engagement and academia.

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The Lockout Is Over: A Love Story Returns

Louie Louie, oh no, me gotta go, yeah, yeah, yeah…
Louie Louie, oh baby, me gotta go

While I may not fully agree with Michael Moore, I’m beginning this post with the same song as the opening song in his film Capitalism: A Love Story. I’ll substitute “NHL” instead of “Capitalism,” as it’s clear that the same love of the almighty dollar has shaped the dynamics of the NHL lockout. In his latest post “The Lockout Is Over: So Now What?” Matt Ventresca explores various fan initiatives of resistance such as the Just Drop It movement and furthermore discusses the psychological cognitive dissonance of these fans. I won’t regurgitate all of the content listed in his post or the wide selection of lockout response literature, but from what I gather, the prevailing narrative is that many hockey fanatics realize and regard the NHL as a profit-driven business. Thus, many of them want to punish the millionaires and billionaires responsible for the third lengthy work stoppage in 18 years.

Before I attempt to address the questions posed in the above blog post, I will briefly supplement a December blog post which posits that the majority of fans are definitely, definitely getting back together with the NHL. (Speaking of Taylor Swift, needless to say, her song “Love Story” complements this post well.) In my December blog post, I examined the Twitter follower statistics of prominent figures in the NHL lockout and argued that due to the steady growth of followers between September and December and spiked follower increases on days of optimism, both belligerents in the dispute can rest assured that the fans are assumed due to concerned and angry interest rather than apathy. I still stand by that argument, which in hindsight probably isn’t very original.

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“Crap Detection”: Filtering Through the Noise of Sports Journalism

“Yakupov doesn’t do interviews after another quiet game. Kid making people wonder on and off the ice.” – Terry Jones, Edmonton Sun

“It’s time for Igor Larionov to tell his client Nail Yakupov that wearing the ‘C’ means you talk. Kid needs wake-up call.” – Jim Matheson, Edmonton Journal

“First time I listened to Nail Yakupov speak at 2012WJC, I thought he had major prima donna potential. Haven’t changed mind …” – Cam Cole, Vancouver Sun

First overall draft pick Nail Yakupov. Source: Russian Machine Never Breaks.

First overall draft pick Nail Yakupov. Source: Russian Machine Never Breaks.

The above tweets came from three prominent sports reporters, based in Canada, following Team Russia’s shootout win over Sweden at the semi-finals of the IIHF World Juniors Tournament in Ufa, Russia. Russian captain Nail Yakupov, the Edmonton Oilers first overall draft pick from the 2012 NHL Entry Draft, was not available to the media following the win, much to the chagrin of the Canadian media contingent.

Players, especially team captains, who do not make themselves available to the media following an important win may upset reporters who need quotes and information to produce content for newspapers. Perhaps Yakupov was meeting with coaches or players, or maybe he was injured. And who knows, maybe this group of reporters was right, and Yakupov just didn’t want to talk. But to make an ill-informed assumption and label him as a bad leader or prima donna is simply irresponsible and misleading journalism.

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