January 15, 2013 2 Comments
Louie Louie, oh no, me gotta go, yeah, yeah, yeah…
Louie Louie, oh baby, me gotta go
While I may not fully agree with Michael Moore, I’m beginning this post with the same song as the opening song in his film Capitalism: A Love Story. I’ll substitute “NHL” instead of “Capitalism,” as it’s clear that the same love of the almighty dollar has shaped the dynamics of the NHL lockout. In his latest post “The Lockout Is Over: So Now What?” Matt Ventresca explores various fan initiatives of resistance such as the Just Drop It movement and furthermore discusses the psychological cognitive dissonance of these fans. I won’t regurgitate all of the content listed in his post or the wide selection of lockout response literature, but from what I gather, the prevailing narrative is that many hockey fanatics realize and regard the NHL as a profit-driven business. Thus, many of them want to punish the millionaires and billionaires responsible for the third lengthy work stoppage in 18 years.
Before I attempt to address the questions posed in the above blog post, I will briefly supplement a December blog post which posits that the majority of fans are definitely, definitely getting back together with the NHL. (Speaking of Taylor Swift, needless to say, her song “Love Story” complements this post well.) In my December blog post, I examined the Twitter follower statistics of prominent figures in the NHL lockout and argued that due to the steady growth of followers between September and December and spiked follower increases on days of optimism, both belligerents in the dispute can rest assured that the fans are assumed due to concerned and angry interest rather than apathy. I still stand by that argument, which in hindsight probably isn’t very original.