Sport, Hockey, and Film: An Interview with Russell Field, Executive Director of the Canadian Sport Film Festival

On Saturday and Sunday, the 5th annual Canadian Sport Film Festival (CSFF) is taking place in Toronto at the TIFF Lightbox. As usual, the festival will feature a variety of sport-related documentaries that cover a range of topics. Notably, this year’s program includes two films that focus on hockey: Lace Bite and The Uluit: Champions…

Hockey Insiders and Social Media

By Sunil Agnihotri Social media has naturally integrated into professional hockey. Not only can fans use social media tools to get access to information and to connect with other fans, but they can also play a role in the development of information surrounding the game. For example, fans can get up-to-the-minute injury reports for their…

Assessing the State of Hockey Analytics

By Sunil Agnihotri Hockey analytics is an excellent example of fans getting immersed in the game and changing the way they consume professional sports. Along with watching games, and following the narratives that surround teams and players, fans can use various software applications to apply their own ideas and models to analyze the game. Hockey…

Promoting Grassroots Participation while Building the Brand: To What Extent are NHL Teams Community Institutions?

Yesterday’s Globe and Mail ran an interesting article by James Mirtle about the Pittsburgh Penguins’ contributions to grassroots hockey in Western Pennsylvania. For the past four years, the Penguins, and in particular captain Sidney Crosby, have been extremely active in promoting hockey amongst Pittsburgh youth by providing free equipment and on-ice instruction. The initiative, while…