On Monday, Tim Hortons released a three-minute commercial entitled “The Away Game.” Featuring the Nairobi Ice Lions, “Kenya’s only hockey team,” the ad shows men from the team taking a sponsored visit to Toronto, during which time they are given jerseys and gear, play a match against a local team, and receiving a surprise visit…
Welcome to Hockey in Society’s Weekly Links post. This feature highlights articles or blog entries that are related to Hockey in Society’s areas of interest and that may be of interest to the site’s readers. Hockey Links Last weekend I reviewed Theo Fleury: Playing With Fire. This week, a few more reviews of the film…
“The Corporate Construction of Hockey” is an occasional feature on Hockey in Society that examines and critiques the ways in which corporations construct the social meaning of hockey through their marketing efforts. If you have suggestions for future features please contact us. Tim Hortons has, over a period of decades, established itself as a quintessentially…
Welcome to Hockey in Society’s Weekly Links post. This feature highlights articles or blog entries that are related to Hockey in Society’s areas of interest and that may be of interest to the site’s readers. Hockey Links ESPN caused a furor amongst hockey fans by not including any hockey players on its tribute to sport…
Hockey in Society / Hockey dans la société 