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Tag Archives: transmedia

Building the Narrative: Transmedia storytelling in professional sports

By Sunil Agnihotri Within any form of entertainment lies numerous narratives, designed to engage the audience. Television shows, books and films are all examples of entertainment that utilize plot development and characters to develop a storyline and convey some sort of message to the audience. Traditionally, storytelling came across a single medium, like a book,…

August 23, 2012 in Blog posts.

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