Promoting Grassroots Participation while Building the Brand: To What Extent are NHL Teams Community Institutions?

Yesterday’s Globe and Mail ran an interesting article by James Mirtle about the Pittsburgh Penguins’ contributions to grassroots hockey in Western Pennsylvania. For the past four years, the Penguins, and in particular captain Sidney Crosby, have been extremely active in promoting hockey amongst Pittsburgh youth by providing free equipment and on-ice instruction. The initiative, while…

Fantasy Leagues as a Tool for Digital Literacy

By Sunil Agnihotri The amount of information available to internet users is growing exponentially every day. In every form imaginable, including text, images, audio and video, among others, users are inundated with a plethora of data, information and knowledge at an alarming rate. The technology available allows for anyone with a basic computer to make…

The Lockout Is Over: A Love Story Returns

By Alvin Ma Louie Louie, oh no, me gotta go, yeah, yeah, yeah… Louie Louie, oh baby, me gotta go While I may not fully agree with Michael Moore, I’m beginning this post with the same song as the opening song in his film Capitalism: A Love Story. I’ll substitute “NHL” instead of “Capitalism,” as…

Fan Activity During the NHL Lockout

By Sunil Agnihotri To say the past four months of negotiations between the NHL and the NHLPA has been an embarrassment is a major understatement. It’s been difficult for hockey fans to watch the game being dragged through the mud as both the NHL owners and the NHLPA stand at a stalemate, waiting for the…

Roundtable: Weighing in on the NHL Lockout

We are pleased to introduce the first Hockey in Society Roundtable, a new feature at Hockey in Society. Roundtables will present brief commentaries from Hockey in Society contributors on pressing or timely issues within hockey and its culture, with the aim of presenting a diverse range of critical viewpoints on the topic under discussion. Simon…