“Hockey is for everyone” – A pretty good lie

Hockey is for Everyone

I was checking out the NHL’s social responsibility programs with the intention of writing about the NHL Fights Cancer initiative but a different program caught my attention – Hockey is for Everyone.  November 2011 was the inaugural Come Play Hockey month for the program, which was “designed to increase participation in the sport of ice hockey in the United States”.  It focuses on providing “children of all backgrounds” the opportunity to play hockey.  On the surface this program provides the warm fuzzy feelings necessary for community relations but look with a critical eye and this is some pretty stellar sports propaganda.

The first thing about the program that caught my eye was the marketing visual, which prominently features Julie Chu in the forefront, PK Subban as the second most prominent individual and Evander Kane as probably the third place one’s eye will travel.  Then you quickly realize that when they say “children of all backgrounds” they mean – “have you noticed how white the NHL is? Ya, us too. Let’s see if we can’t add some ‘diversity”.  Julie Chu as an Asian-American woman is a double-score with regard to diversity in hockey but the program does not appear to really focus on inspiring young women to play hockey.  The focus of campaign material is heavily weighted towards black hockey players, or the lack thereof.

Saturday November 5th was named Try Hockey for Free Day, which is pretty self-explanatory but what is not self-explanatory is what do these vulnerable groups (which in this instance largely refers to racialized persons and a short mention of persons with disabilities) do when hockey is no longer free? So the NHL has identified that racialized persons are not well represented in the United States, great.  They have also probably put 2 and 2 together figuring that the majority of these racialized youth are also economically challenged, hence they made the opportunity to try hockey free.  Now we’ve provided the opportunity for thousands of youth to fall in love with the greatest sport on earth, how do they continue their involvement?

Hockey is an expensive sport.  Equipment is expensive. Travel is expensive.  League fees are expensive.  As much as hockey loves to be sold as a blue collar sport it is definitely a sport that is available only to those with certain privileges.  As much as Hockey is for Everyone sounds great the fact remains that it is not.

The other interesting aspect I found on the Hockey is for Everyone page is the highlighting of black NHL players such as Joel Ward, Willie O’Ree, P.K. Subban and Wayne Simmonds.  A link is provided to an article titled “Simmonds proud to represent black hockey players”.  The article explains

When he finally pursued the sport on his own, Simmonds said he never encountered anyone who didn’t believe he could succeed because of his race.

“No one really ever told me that,” Simmonds said.  “I had my family with me every step of the way.  They were always telling me that I could do it, that anything I put my mind to, it’s possible.

In fact, Simmonds said that race-based negativity in hockey “really doesn’t happen in Canada.  That’s pretty much the way it is.”

If you can play the game, Simmonds said, you can play – no matter your skin colour.

And the myth of meritocracy in sports smiles down upon its disciple.  Simmonds provides a very rose-tinted version of race in hockey.  The fact that the Hockey is for Everyone program features a complete list of retired black hockey players should be a loud signal that black hockey players are a novelty, not a reality.  Simmonds comment that race-based negativity doesn’t happen in Canada is great publicity for Canadian hockey but I think is extremely inaccurate (by the way Ward, Subban, Simmonds and Kane are all Canadian born).  Hockey is for Everyone focuses on racialized groups in the United States, which boasts very different racial groups than does Canada.  Compared with the United States, Canada’s black population is almost insignificant; however, the groups not represented very well at any level of Canadian  hockey (not that I have stats to back this up) would be First Nations, Asian-Canadian and Indo-Canadian.  I think we will see a growth in Asian-Canadian players in the next decade or so given the large flux of immigration but this will probably not be proportional to the overall population.

As for Indo-Canadians there are certain barriers to playing hockey that I have witnessed growing up.  I used to sell hockey equipment in a store that was located in a predominantly Indo-Canadian neighbourhood. I would see young boys come into the store and be very excited to get hockey gear but I would quickly see religion butt heads with sport.  Some young Sikh boys would be wearing their kirpan (ceremonial dagger), which did not fit well with hockey pants. In the Sikh religion the kirpan, as a symbol of baptism, must be worn at all times and that includes during hockey games.  Obviously, this is a safety concern but we are making one choose between hockey and religion when the Universal Declaration of Human Rights makes both religious freedom and the right to play human rights.  Another issue is the patka, or the under-turban, worn by many young Sikh boys.  Fact – hockey helmets were not designed to be worn with a patka.  I had one young boy all suited up from toe to neck and the last thing he needed was a helmet.  Problem! His mother and I tried everything to get a helmet on his head.  Took his braid down, made the helmet bigger but nothing worked.  He could not play hockey.  Thus, as far as overt race-based discrimination in Canadian hockey goes, I think there is probably very little of it but discrimination is built into many facets of the game.  So how can hockey be for everyone when it was never designed with everyone in mind?

Wayne Simmonds. Photo from Metro News US.

Later on in the Simmonds article he contradicts his earlier statement regarding a lack of race-based negativity.  Simmonds explains that his mother used to tell him that often as the only black player on the ice “You’re always going to have to work harder than the next person”.  He then said

“I kind of took that to heart. I followed that [advice] ever since I got on the ice, and I work as hard as I possibly can day in and day out.”

To this day, that outwork-everyone-else attitude has been the primary component to Simmond’s game. It’s also what he considered the biggest challenge to being a black hockey player.  In his eyes, either he works hard every time, or he gets the ax.

I applaud the intention behind the NHL’s Hockey is for Everyone initiative.  They have identified and acknowledged an imbalance in the sport and are trying to fix it but the manner in which they have tried to make hockey more equitable does little to change the exclusive structure of the game.  Furthermore, the world of sports is far too quick to acknowledge race in times of success and leave it unacknowledged in times of failure. Evander Kane, Tiger Woods and Serena Williams are all put on a pedestal for succeeding in the face of racial adversity but how many never made it to our television sets? For how many does the dream create a barrier in itself?


18 thoughts on ““Hockey is for everyone” – A pretty good lie

  1. Great piece, Courtney. There is so much important commentary here, I don’t know where to start. Since its inception, the Hockey is For Everyone campaign is something that has always made me raise an eyebrow or two. As you suggest, I think it’s important that we look at cultural barriers to participation in addition to the financial and logistical issues that make up the bulk of the coverage of diversity in hockey (shameless plug: this is the impetus for a lot of my minor hockey research!).
    For example, what is lost in the recent coverage on violence in hockey is that “the code(s)” that are seen as governing the sport may not translate across cultures as neatly as campaigns like Hockey is for Everyone would have us believe.
    There is so much more I want to write, but I think I’m already getting a reputation for being a bit wordy…so I’ll stop there. Solid work!

  2. Hi Matt,
    I appreciate your approval. You bring up a good point about The Code and how it really only stems from one cultural understanding of masculinity. I can’t wait to hear more about your research. I keep telling Mark we need to organize a Hockey in Society panel session for NASSS 2012!

  3. Pingback: Hockey is a family sport (and by family, I mean a man and a woman) « Hockey in Society

  4. Pingback: Hockey is for everyone: A deeper look « Hockey in Society

  5. Pingback: Jack Adams Arena: A fragile island of hockey diversity « Hockey in Society

  6. I am doing research on hockey helmets for turbans. Any info that you can share? Are any of the equipment makers designing anything? Bauer? CCM? Many young Canadian boys who are Sikh are growing up surrounded by hockey. Isn’t it time they had equipment that worked for them?

    • Hi Mike,
      What kind of research are you doing? I have not had the chance to look into any hockey helmets yet but there are rumours that one is being made to support a patka. Not sure how true that is though. I totally agree with you. It would increase market share for Bauer/CCM and make the game more inclusive. Let me know if you find anything.

      • Just research for myself. I am an elementary teacher in an Indian community in Edmonton. Lots of my boys are Sikh and wear patkas. Many are great athletes and I was honestly disturbed by the latest news of the turban ban in Quebec. This has sparked me to act. I think the helmet design in hockey is a simple solution, which would be win-win for the helmet companies; and most importantly for the kids and families who want to participate in Canada’s pastime. We live and breathe hockey here in Edmonton, it is the #1 sports draw and the Indian Canadian children are growing up idolizing professional hockey players just like the rest of the kids in Edmonton. I think it’s long overdue…

        • Hi Mike,
          I will be starting my PhD on this very topic..well less turbans, but the experience of Sikh’s in Canadian hockey. Would you mind if I keep you in mind when it comes time for interviews and other data collection? shoot me an email courtney.szto@gmail.com if you want to discuss.

  7. If someone cannot play hockey because of a religious requirement that is quite frankly ridiculous then that is the fault of religion not hockey.

  8. Why try to put a negative spin on a program that offers kids the opportunity to try hockey without the initial investment?

    • thanks for commenting Vinny. As I mentioned at the end of my post, its an important first step but lack of resources is also the easiest and most superficial hurdle to tackle. Golf has tried similar outreach programs by giving inner city kids the chance to learn how to golf and giving them equipment. But the reality is these kids can’t get to golf courses by themselves and are not necessarily welcome because of class and racial divides. So a big factor in enhancing diversity is cultural and social, which can’t be fixed with just resources. i am by no means saying that they should scrap such a program but there needs to be complementary programs in place to make the game more welcoming and diverse at all levels.

      • Agreed ice hockey is a privileged sport however there are many kids that are from well off families that don’t make a career out of hockey. A program like Hockey Is For Everyone is not meant to be a “training” tool it’s just to give exposure to the sport. I work with HIFE and see many kids progress on to youth leagues while some are just content skating/playing recreationally. Street, pond and ball hockey are off shoots of the sport that can be enjoyed at a fraction of the cost. And I can’t speak for any where else but where I’m fromthere are organizations that fund deserving kids whom are in need of help. Of course all of this “free” stuff is costing somebody and I’m so thankful for the hockey community’s generous fundraising and equipment donations as well as the time and effort put in by volunteers. These kids don’t just learn to skate. Achieving goals, teamwork, and dedication are tools that can be used outside of the rink. I just wish they had it when I was growing up. By the way the First Tee program from golf is a great asset too…

  9. Pingback: Roundtable: The NHL and NHLPA Partner with the You Can Play Project | Hockey in Society

  10. Pingback: Promoting Grassroots Participation while Building the Brand: To What Extent are NHL Teams Community Institutions? | Hockey in Society

  11. Pingback: Book Review: “Indian Horse” by Richard Wagamese (2012) | Hockey in Society

  12. Pingback: Hockey is for Everyone nights and Hockey is for Everyone ambassadors: Deconstructing the NHL’s commitment to inclusion and diversity heading into 2018 | Hockey in Society

  13. For more diversity stop playing big people to play hockey. Hockey players are big.
    Its size and money to pay for hockey that separates the hockey players from non-players.
    The travel and time away from.home for the teenagers is hard.

Please read our Comments Policy (in "About" section of the blog) before commenting. Comments will be screened for approval by an Editor before being posted.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s