Let’s talk about those Adidas Parley All-Star jerseys…

On January 9th, the NHL announced that players would be wearing eco-friendly jerseys for the 2019 All-Star game. These will be the “first-ever NHL jerseys featuring repurposed and upcycled materials.” This move aligns with Adidas’ existing relationship with Parley for the Oceans, an initiative that attempts to deal with ocean plastic by turning it into…

How do you “green” the NHL? Cut down on the games!

“In the US, only 16 per cent of citizens follow science,” says Allen Hershkowitz, president of the Green Sports Alliance (GSA), the biggest environmental association in sports, consisting of 320 teams and venues in 20 leagues across 14 countries. “But 71 per cent of people follow sports.  If you want to reach a lot of…

It’s time to say goodbye to sock tape!

When I was a part-time sales associate at Sportchek, a mother once commented to me that once her sons had balled up all of the sock tape they used in a month and each created a tape ball the size of a basketball.   Her boys played rep hockey; therefore, they were on the ice…

How ‘green’ is the NHL?

Sport is a consumptive activity.  Winter sports are even more consumptive.  The NHL seems to have figured this out and has taken on a myriad of green activities to off-set its environmental impact.  As someone who has spent a good amount of time researching corporate social responsibility initiatives the NHL Green program makes my head…