“How Much Time Do I Have?”: Thoughts on Don Cherry

By Alvin Ma I don’t know if there’s a better way to discuss Don Cherry than to provide a 6-minute Coach’s Corner-style stream of consciousness rambling and saying the following: “How much time do I have? Let’s roll this clip!” This Molson Bubba beer commercial featuring Cherry was launched a week after making controversial comments…

Clarkson Cup: “More Than Just a Game”

By Alvin Ma “Players from the Canadian Women’s Hockey League are in town!” reads the poster at the Canadian Museum of History in Gatineau. It was CWHL Community Day, and numerous events were held around the National Capital Region the day before the championship game: a ball hockey clinic in front of the Canadian Tire…

Unlikely Attraction: My Trip to the Nassau Coliseum

By Alvin Ma “Is this where I get off for the New York Islanders’ game?” I asked. The driver of the Nassau Inter-County Express bus route n43 responded, “Yes, to your right.” I stepped off the bus, checked the time (the bus had breezed through the 30 local stops and arrived to the closest stop…

Drop-In Ball Hockey at the YMCA: An Ethnographic Study

By Alvin Ma “It’s fun to stay at the Y-M-C-A” goes the refrain of the famous Village People disco song. As someone studying sport policy, I decided to see if it’s true. What is the experience of a new visitor to a Toronto-area YMCA drop-in ball hockey program? Some students at an English language centre…

Tim Hortons and Olympism

By Alvin Ma At a recent conference, I presented on Asians in my university’s kinesiology program and drew upon the “Proud Fathers” commercial from Tim Hortons (Mark Norman has also written about this commercial on this blog). Tim Hortons initially ran that ad during the 2006 Winter Olympics and followed up with another multicultural ad…